The Ciderboys Lemon Cello cider has been unveiled by the brand as a new libation to pick up when seeking out a variation on the classic drink.
Cider has gained immense popularity in the US as Millennials seek out an alternative libation to consume in place of traditional beer and spirits. This has many brands seeking to offer new options to keep consumers interested and have them trying different varieties each time they head out to make a purchase.
The Ciderboys Lemon Cello cider is, as the name denotes, inspired by the classic Italian liqueur limoncello and is characterized by a taste that is reported to have hints of fresh lemon peel overtop of an apple base. The cider features a 5% ABV to make it a suitable alternative for consumers seeking out a beer replacement.
Aromatic Italian-Style Ciders
The Ciderboys Lemon Cello Cider is Inspired by Limoncello
Trend Themes
1. Italian-style Ciders - Brands can create new ciders inspired by popular Italian liqueurs, like limoncello, to offer unique flavor experiences for cider lovers.
2. Alternative Libations - As Millennials seek out alternatives to traditional beer and spirits, there is an opportunity for brands to develop new and innovative options for this demographic.
3. Flavored Hard Ciders - Infusing traditional hard ciders with unique and fresh flavors, like lemon peel, is a way for brands to create new and exciting drinking experiences for consumers.
Industry Implications
1. Cider Manufacturing - Cider manufacturers can experiment with different flavors and styles to create a diverse range of offerings and cater to changing consumer preferences.
2. Alcoholic Beverage - As the market for alcoholic beverages evolves, there is an opportunity for brands to offer new and interesting options, such as flavored hard ciders, to attract consumers seeking out alternative libations.
3. Craft Beverage - Craft beverage producers can explore unique and innovative flavor combinations, like Italian-inspired ciders, to differentiate themselves and appeal to discerning consumers.