Henderson's Cider offers an eclectic blend of flavored apple drinks paired with refreshing herbs, sweets and aromas that aren't typically seen in the traditional fall beverage. The packaging highlights these unconventional flavors with an antiquated chalk board design featuring hand-drawn illustrations and calligraphy text.
The Henderson's Cider line offers three distinct flavors including a Toffee Apple Cider, an Elderflower Cider, a Mint Cider and an original Spiced Cider. The beverages are packaged in colored glass bottles that reflect the flavor, for example the Toffee Apple Cider comes in an auburn brown glass. Each cider features an elegantly crafted black label with a variety of typography styles used to capture a stylized, rustic and artisan aesthetic.
Calligraphy Cider Packaging
The Henderson's Floral Ciders Features Antiquated Design Elements
Trend Themes
1. Artisan Packaging Design - Opportunity for businesses to incorporate hand-drawn illustrations and calligraphy text to create unique and visually appealing packaging for their products.
2. Unconventional Flavor Pairings - Chance to explore new and unexpected combinations of flavors in the food and beverage industry, offering consumers a fresh and exciting taste experience.
3. Retro Aesthetic - Possibility to tap into nostalgia by incorporating antiquated design elements into product packaging and branding.
Industry Implications
1. Craft Beverage - Craft breweries and cideries can leverage artisan packaging design and unconventional flavor pairings to stand out in the competitive beverage market.
2. Gourmet Food - Gourmet food manufacturers and specialty food retailers can experiment with unconventional flavor pairings to create unique and innovative food products.
3. Retail Design - Retailers can utilize the retro aesthetic trend to create visually appealing store displays and packaging that captivate consumers' attention and enhance the overall shopping experience.