Churchkey Beer aims to take the drinking experience back to its authentic roots. Metallic churchkey tools were once once used to crack open vats of paint, beer or nearly anything canister-bound. Aluminum pop cans and twist tops eventually did away with the small bit of effort.
The founders of Churchkey Beer take pride in the elbow grease that was once essential to beer drinking. The idea is to "get inside" the cans with a quick turn of household utensils, connecting drinkers with brews in an old school manner.
Churchkey's time-honored beverages are currently available in Seattle, Portland and San Francisco. Their endorsement by celebrities like Adrien Grenier will surely aid in the company's expansion however, especially to vibrant cities with a passion for microbreweries.
Authentic Paint Can Brews
Churchkey Beer Takes the Drinking Experience Back in Time
Trend Themes
1. Retro Drinking Experiences - Creating drinking experiences that harken back to traditional methods, such as using metallic churchkey tools, can provide a sense of nostalgia and authenticity.
2. Reviving Old-school Techniques - Reviving old-school techniques like manual can opening can offer a unique and memorable experience for beer enthusiasts.
3. Bringing Back Vintage Packaging - Reintroducing vintage-style packaging, such as old-fashioned pop cans, can evoke a sense of nostalgia and capture the attention of consumers looking for something different and unique.
Industry Implications
1. Craft Brewery - Craft breweries can embrace the trend of retro drinking experiences and capitalize on the demand for unique and authentic beer-drinking experiences.
2. Packaging - Packaging companies can explore opportunities in creating vintage-style packaging designs that appeal to consumers seeking a nostalgic and differentiated product.
3. Hospitality - Bars and restaurants can incorporate retro drinking experiences, such as using churchkey tools, to offer a unique and memorable experience to their patrons.