Protecting your child is an integral part of parenting, and the Chrysler safety ads focus on keeping kids safe.
The slogan for the campaign is: "Your children take enough risks at home already," accompanied by horrifying images that surely would scare any parent. The pictures show a little hand reaching for items like a hot iron, an electrical outlet and a pan on the stove.
These pictures are designed to contrast the potential dangers at home with the safety of driving a Chrysler. The high safety rating the car company has received is the basis for its claims that you will not need to worry about your child in the vehicle.
These Chrysler safety ads are the perfect depiction of a company knowing it is good at, and using potential dangers in order to demonstrate its level of protection.
Danger-Evading Campaigns
The Chrysler Safety Ads Promotes Child Protection
Trend Themes
1. Child Safety Awareness - Opportunities for creating campaigns and products that promote child safety, leveraging fear and awareness.
2. Risk-based Marketing - Incorporating risk and danger elements in advertising to emphasize the safety features and benefits of a product or service.
3. Parenting Solutions - Developing innovative products and services that address the concerns and challenges of parenting, particularly in regards to child safety.
Industry Implications
1. Automotive - Exploring ways to integrate and promote safety features in vehicles to appeal to safety-conscious consumers.
2. Advertising - Creating impactful campaigns that tap into consumer fears and concerns, while promoting the advantages of a particular product or service.
3. Childcare Products - Designing and marketing child safety products that provide peace of mind to parents, addressing various potential dangers at home or in a vehicle.