'My Very Own Christmas' is a customizable Christmas storybook from I See Me! that makes it possible for kids to read a personalized story about themselves that features special details and their likeness woven in.
When ordering an illustrated My Very Own Christmas storybook online, families have the option to enhance the festive tale with details such as a child’s name, birthdate, hometown and a photo. Additionally, they are also able to choose the skin tone for Santa Claus. In the story, a child's name is spelled out, describing them with qualities like bravery and charm.
I See Me! is launching a campaign called 'Letters of Love' that encourages people to write and submit a letter to a child with cancer. For every 50 letters received, I See Me! will donate a copy of My Very Own Christmas to a child supported by the Children's Cancer Research Fund.
Personalized Christmas Storybooks
I See Me!'s 'My Very Own Christmas' Can Be Customized for Kids
Trend Themes
1. Personalized Storybooks - The trend of personalized storybooks is disrupting traditional children's literature, offering new possibilities for customization and engagement.
2. Online Customization - The trend of online customization is disrupting the retail industry, offering consumers unique and tailored experiences that are driving sales.
3. Social Good Campaigns - The trend of social good campaigns is disrupting traditional marketing methods, offering companies new opportunities to connect with and give back to their communities.
Industry Implications
1. Children's Books - The children's book industry has an opportunity to leverage the trend of personalized storybooks to create new and innovative products that engage young readers in exciting ways.
2. E-commerce - The e-commerce industry has an opportunity to leverage the trend of online customization to create new and engaging shopping experiences for consumers that drive sales and loyalty.
3. Charitable Organizations - Charitable organizations have an opportunity to leverage the trend of social good campaigns to engage with donors and raise awareness about their causes in new and impactful ways.