The holiday season can be a stressful time for many shoppers, but this year, the Christmas package designs from Budgens promise 'Christmas Made Easy.'
The branded holiday products are suited to the horticulture, bakery and fresh produce categories, making it easy to spot items from Budgens like Christmas Pudding, Iced Christmas Cakes and Mince Pies. The packaging uses a simple purple, gold, green and red color scheme, which is carried through to the Budgens’ Christmas POS displays used as freestanding decorations, hanging fixture, vinyls on windows, ,as well as pallet wraps.
The minimalist packaging designed by Taxi Studio does an excellent job at suggesting the simplicity that can come with the holidays, especially through this one-stop-shop.
Ready-Made Christmas Packaging
Budgens' Christmas Package Designs Make Holiday Shopping Easy
Trend Themes
1. Branded Holiday Products - Opportunity for brands to create their own line of holiday-themed products that cater to specific categories.
2. Minimalist Packaging - Disruptive innovation opportunity for companies to create simple and visually appealing packaging designs for various products.
3. One-stop-shop - Potential for businesses to offer a convenient and comprehensive shopping experience by providing a wide range of holiday products.
Industry Implications
1. Horticulture - Horticulture industry can capitalize on the trend by developing branded holiday products made specifically for this category.
2. Bakery - Bakery industry can innovate by introducing their own line of Christmas-themed products with eye-catching minimalist packaging.
3. Fresh Produce - Fresh produce industry can seize the opportunity by offering a variety of holiday-themed produce with attractive and convenient packaging designs.