The Pepsi Christmas Cola is the latest creation from the brand that is available exclusively in Japan for the 2017 holiday season and that features an unexpected flavor variation. The drink is flavored like cake with cola and is an extremely limited edition offering from the brand that is reported to taste like sponge cake that is covered with strawberries and whipped cream.
The Pepsi Christmas Cola acknowledges how brands are creating seasonal products on an international basis in markets where they might not have otherwise had much of a focus in previous years. This comes as a response to the increasing globalization of the market as consumers become more akin to the traditions of other places around the world.
Holiday Cake-Flavored Colas
The Pepsi Christmas Cola is Available Exclusively in Japan
Trend Themes
1. Seasonal Flavored Drinks - Brands can develop limited edition drinks with seasonal flavors to boost sales during holidays.
2. Globalization of Markets - Companies can expand into new markets, even for limited time periods, to take advantage of consumer interest in local traditions.
3. Unusual Flavor Combinations - Brands can experiment with combining unexpected flavors to create new and exciting products.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can develop innovative limited edition products to increase sales during holidays and special occasions.
2. Food Industry - Food companies can explore unique flavor combinations that appeal to consumers looking for new and exciting taste experiences.
3. Retail Industry - Retailers can capitalize on seasonal and limited edition products to attract customers and increase sales during specific times of the year.