Talented artist Jamie Browne's line of Christmas cards dubbed Monster Children creatively merge surfing and skate culture with the iconic winter holiday. The cards feature a sombre and minimal aesthetic that offers a black humor approach to getting into the holiday spirit.
Often times Christmas cards embody the joyous elements of the occasion, but the Monster Children set opts for a divergent and rebellious attitude by drawing inspiration from surf and skate culture. The cover art features black and white ink illustrations of sunny beaches with a rotting skeletal santa, defiant personified waves and skateboards with a pine tree running through it. The well-wishes are also play on words keeping in theme with sayings such as "warm wishes" and "good tide-ings."
Rebellious Holiday Cards
The Monster Children Christmas Card Range Highlights Surf Culture
Trend Themes
1. Surf Culture - Opportunity to incorporate surfing and skate culture into traditional holiday themes.
2. Minimal Aesthetic - The trend of using sombre and minimal aesthetics in holiday cards provides a fresh and alternative approach to the traditional holiday spirit.
3. Black Humor - There is a growing demand for holiday cards that offer a black humor approach, allowing for unconventional and edgy messages.
Industry Implications
1. Art and Design - The art and design industry can explore new ways to merge traditional holiday themes with unconventional subcultures like surfing and skateboarding.
2. Paper and Printing - There is an opportunity for the paper and printing industry to create unique and alternative holiday card designs that cater to individuals who embrace the minimalist aesthetic and black humor.
3. Gift and Stationery - The gift and stationery industry can tap into the demand for unconventional holiday cards and create a range that caters to the rebel consumers who seek an alternative approach to the holiday spirit.