This holiday season, Sprite's new Christmas beverage brings a little kick to the normaly sweet, citrus-y soda.
Coca-Cola and Christmas have a long and fruitful relationship. Because of an advertising campaign in the 1930s, Santa Claus' red and white outfit came to be so heavily associated with the similarly colored Coca-Cola label. To this day, the legend persists that Coke invented the iconic costume. So whenever an opportunity to celebrate the holidays arises, Coca-Cola takes advantage of it.
This year, the soda mega-giant's Christmas beverage will be based on its tangy, sweet Sprite brand. Cranberry Sprite will remain on shelves just for the holiday season -- it's already been released in Canada, in time for Canadian Thanksgiving. It's an effective way for the brand to keep consumers' attention on its product throughout the holidays.
Cranberry Christmas Sodas
This Sprite Christmas Beverage Combines Tartness with Sweet Lemon-Lime
Trend Themes
1. Holiday-themed Beverages - Creating limited-edition drinks with unique flavors and packaging that align with the holiday season can capture consumers' attention and create excitement.
2. Fruit-infused Soda - Incorporating different fruit flavors into traditional sodas can offer consumers new taste experiences and appeal to those seeking healthier alternatives to sugary carbonated drinks.
3. Brand Partnerships - Collaborating with well-known brands or utilizing popular characters and icons can create a sense of nostalgia and tap into the emotional connection consumers have with these brands, driving sales and brand loyalty.
Industry Implications
1. Beverage Industry - The beverage industry can explore creating limited-edition holiday-themed drinks to cater to consumers' desire for unique and seasonal flavors.
2. Food and Beverage Packaging Industry - The food and beverage packaging industry can create eye-catching and festive packaging designs for holiday-themed beverages to attract consumers and enhance their holiday experience.
3. Marketing and Advertising Industry - The marketing and advertising industry can develop creative and effective campaigns that leverage brand partnerships and holiday nostalgia to engage consumers and drive sales for holiday-themed products.