Slate.com's 'Choose Your Own Apocalypse' tool sounds pessimistic, but it's actually a clever insight into how we view the troubles that plague our society.
'Choose Your Own Apocalypse' lets you highlight common scenarios that could wipe out the United States, like loose nukes, an Israel-Arab war, antibiotic resistance, and obesity. You select up to five scenarios, and Slate's tool shows you where you measure up compared to other Slate.com readers.
Implications - A business that provides its clients with interactive and engaging products will find themselves in an advantageous position. Consumers will be more likely drawn to such products as they offer a sense of control and empowerment.
Interactive Apocalypse Scenarios
Slate's 'Choose Your Own Apocalypse' Reveals Common Fears
Trend Themes
1. Interactive Apocalypse Scenarios - The trend of interactive and engaging tools will continue to grow in the tech industry as consumers desire a sense of control and empowerment.
2. Personalized Risk Assessment - Businesses in the healthcare and insurance industries can use personal risk assessment tools similar to Choose Your Own Apocalypse to provide consumers with personalized risk assessments and preventative measures.
3. Apocalyptic Entertainment - Film and TV industries can capitalize on the trend of apocalyptic interactive scenarios to provide consumers with more personalized and immersive entertainment experiences.
Industry Implications
1. Technology Industry - The technology industry can create more interactive and personalized tools, such as disaster preparedness plans, to empower individuals and organizations.
2. Healthcare Industry - The healthcare industry can develop personalized risk assessment tools to identify and prevent potential medical issues and reduce costs for patients.
3. Entertainment Industry - The entertainment industry can create apocalyptic entertainment, such as films and TV shows, that allow viewers to participate in interactive scenarios and shape the outcomes.