Cholula Hot Sauce launched a virtual ‘Taco Tuesday’ event in the promotion of its fundraiser for Cinco de Mayo. The brand states that the event was the largest ever ‘Taco Tuesday’ to be hosted on Instagram Live. Cholula Hot Sauce also held a ‘TacoThon,’ where celebrities helped to raise money for restaurants that were financially impacted by COVID-19. The celebrities that attended the event were Victor Oladipo, an NBA player, and Christina Tosi, a Chef, as well as Aaron Schenchez and Dwayne Wade, former NBA players.
Cholula Hot Sauce will also donate $1 for each viewer on the live stream, and money will be sent to the Independent Restaurant Coalition. Additionally, the brand stated that a minimum of $50,000 will be donated, and the maximum donation will be valued at $100,000.
Branded Virtual Restaurant Fundraisers
Cholula Hot Sauce is Hosting a Fundraiser for Cinco de Mayo
Trend Themes
1. Virtual Fundraising Events - Opportunities for brands to host virtual events to raise money for charitable causes while engaging with their audience.
2. Celebrity Collaborations for Fundraising - The use of celebrity endorsements and collaborations to generate awareness and raise funds for businesses in need.
3. Social Media Fundraising Initiatives - The utilization of social media platforms like Instagram Live to host fundraisers and encourage donations to support struggling industries.
Industry Implications
1. Food and Beverage - Food and beverage brands can leverage virtual events and collaborations to support struggling restaurants and generate positive brand exposure.
2. Non-profit Organizations - Non-profit organizations can partner with brands and celebrities to host fundraising events on social media platforms and maximize their impact.
3. Entertainment and Sports - Celebrities from the entertainment and sports industries can use their platforms to raise funds for businesses affected by COVID-19 and drive positive change.