Mid-Day Squares makes functional chocolate squares that are organic, plant-based and fueled by nourishing ingredients like sacha inchi protein, yacon syrup and maca lowder. The layered squares are topped with a layer of raw dark chocolate and they can be found in flavorful varieties like peanut butter, fudge and almond crunch.
The double-layered squares are loaded with nourishing ingredients and as such, the wrappers call out the protein and fiber content of the functional, chocolatey snack bars.
As a Millennial-led business, Mid-Day Squares has grown a following by sharing not only its tasty chocolate squares but also its raw entrepreneurial journey on social media. Chief operating officer Nick Saltarelli says that this aspect of the business feels like a "reality show on Instagram."
Plant-Powered Chocolate Squares
Mid-Day Squares Makes Organic Bars with Nourishing Ingredients
Trend Themes
1. Plant-based Snacks - The trend of plant-based snacks is a disruptive innovation opportunity for the snack industry to cater to the vegan, vegetarian, and health-conscious market with tasty and healthy options.
2. Functional Foods - Functional foods trend allows food industries to offer healthy options that provide added nutritional benefits beyond basic nutrition for the range of consumer demands
3. Direct-to-consumer Branding - The trend of direct-to-consumer branding presents an opportunity for companies to differentiate themselves by showcasing their brand value and storytelling through accessible mediums like social media.
Industry Implications
1. Snack Industry - The Snack industry can leverage plant-based ingredients and functional properties to create healthy snacking alternatives that appeal to the health-conscious millennials and generation z.
2. Health/fitness Industry - The Health/Fitness industry can leverage functional foods to provide supplements that boost recovery and provide added nutrition for consumers in the fitness and athletic industry.
3. Social Media Marketing Industry - The Social Media Marketing industry can leverage direct-to-consumer branding to create brand loyalty and personalized storytelling for businesses.