The only thing better than hearing that McDonald's is bringing back its cinnamon sugar Donut Sticks is the news that the chain is also rolling out a Chocolate Marshmallow Sauce for the donuts. With this thick and gooey new dip, customers can essentially enjoy donut-style s'mores—no campfire required.
Made fresh each morning, McDonald's Donut Sticks are sticks of fried dough sprinkled with cinnamon sugar. Now, a six-piece order of Donut Sticks also comes with a side of Chocolate Marshmallow Sauce. The new sauce is thick and gooey like a melted marshmallow, but boasts the rich cocoa taste of chocolate sauce.
With its new Chocolate Marshmallow Sauce, McDonald's joins a number of other fast food and QSR chains jumping on the s'mores-flavored treat craze this summer.
Marshmallow Donut Dips
McDonald’s is Pairing Its Donut Sticks with Chocolate Marshmallow Sauce
Trend Themes
1. S'mores-inspired Treats - Opportunity for businesses to create and offer s'mores-flavored treats, like McDonald's Chocolate Marshmallow Sauce.
2. Gourmet Dipping Sauces - Growing trend of fast food and QSR chains offering unique and flavorful dipping sauces, like McDonald's Chocolate Marshmallow Sauce.
3. Breakfast Innovation - Disruptive opportunity for brands to create innovative breakfast options, such as McDonald's Donut Sticks paired with Chocolate Marshmallow Sauce.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend by introducing new and creative donut dipping sauces.
2. QSR (quick Service Restaurants) - QSR chains can benefit from offering s'mores-inspired treats and gourmet dipping sauces to attract customers.
3. Food and Beverage - This trend presents an opportunity for companies in the food and beverage industry to create and market unique dipping sauces and breakfast options.