Prepackaged beverages are growing in popularity amongst consumers who are looking for a convenient way to satisfy their cravings, which is seeing brands respond with new products like the Starbucks Molten Chocolate Iced Latte.
Positioned as a ready-to-drink latte beverage, the drink is limited edition and features, "bold espresso with creamy milk and deep layers of rich chocolate flavor," according to the brand. The beverage was previously released as part of a Valentine's Day menu and has been recreated in a prepackaged format to make it a quick drink to pick up at a grocer or convenience store.
The Starbucks Molten Chocolate Iced Latte is a bold, richly flavored drink that will satisfy consumers looking for a pick-me-up that's inspired by a popular dessert.
Bold Bottled Chocolate Drinks
The Starbucks Molten Chocolate Iced Latte is Ready-to-Drink
Trend Themes
1. Prepackaged Beverages - Creating prepackaged versions of popular beverages presents an opportunity for brands to capitalize on the demand for convenient drink options.
2. Limited Edition Products - Releasing limited edition versions of popular drinks allows brands to create buzz and drive interest among consumers.
3. Ready-to-drink Lattes - Developing ready-to-drink versions of popular coffee beverages provides a convenient and on-the-go option for coffee lovers.
Industry Implications
1. Beverage Packaging - Innovative packaging solutions that maintain the quality and taste of beverages can be a disruptive innovation opportunity within the beverage industry.
2. Restaurant and Coffee Shop - Brands in the restaurant and coffee shop industry can explore creating prepackaged versions of their popular drinks to tap into the growing market of prepackaged beverages.
3. Grocery and Convenience Stores - For grocery and convenience store owners, stocking ready-to-drink versions of popular latte beverages can attract customers looking for quick and convenient options.