As part of its collaboration with various French luxury brands to commemorate its 80th anniversary, designer brand Lacoste has teamed up with the esteemed Fauchon caterer to create a collaborative line of chocolate eclairs.
Embodying all of the luxury and glamorous design you would expect from the designer clothing brand, the line of limited edition eclairs are delectably stylish. Coated with irresistible icing in preppy stripes and decked out with a miniature version of the Lacoste alligator logo, the couture confectionery treats are stuffed with a creamy chocolate filling that will certainly satisfy even the most discerning sweet tooth.
Lacoste could not have chosen a better way to celebrate its anniversary than with delicious chocolate eclairs created with the marvelous baking skill of French caterer Fauchon.
Preppy Designer Pastries
Chocolate Eclairs by Lacoste X Fauchon are Deliciously Exclusive
Trend Themes
1. Collaborative Luxury - Collaborations between luxury brands in different industries, such as Lacoste and Fauchon's eclair partnership, can create exclusive and unique product lines that appeal to discerning consumers.
2. Fashion-inspired Food - Incorporating fashion and design elements into food products, as seen in Lacoste's preppy chocolate eclairs, can be a disruptive innovation opportunity in the food industry to attract new customers and create new trends.
3. Limited Edition Sweets - Limited edition sweets, like Lacoste and Fauchon's exclusive eclair line, can create buzz and excitement around a product, which encourages consumers to make immediate purchases before they are gone forever.
Industry Implications
1. Fashion - Fashion brands could expand into the food industry, working with catering companies to create special-edition products that blend the two industries in unexpected ways.
2. Food and Beverage - Incorporating high-end design elements into the food and beverage sector, as demonstrated by Lacoste and Fauchon's designer eclairs, can create innovative and exciting new products that attract consumers looking for more than just a tasty snack.
3. Luxury Goods - Luxury brands could expand into different industries, such as the food industry, to create exclusive and limited-edition product lines that cater to their high-end clientele interested in unique and novel experiences.