Lay's created special bags of chocolate-covered potato chips for Valentine's Day and the brand is giving fans the chance to get their hands on them via social media. The sweet, limited-edition Chocolate Covered Wavy Lay’s are described as "a delicious harmony of rich milk chocolate with the perfect punctuation of sea salt and the light crunchy taste of a Lay's Wavy Potato Chip."
The milk chocolate-covered potato chips tap into the rising demand for sweet and salty snacks, and fans are eager to respond for their chance to sample the crunchy snacks. On each social media platform, users are asked to comment using a particular emoji. On Instagram, the brand wants to see chocolate bars, on Twitter, kiss emojis.
Fans may remember that the brand previously introduced wavy milk chocolate potato chips in December 2013 as a limited-edition holiday product.
Milk Chocolate Potato Chips
Lay's Created Chocolate-Covered Potato Chips for Valentine's Day
Trend Themes
1. Sweet and Salty Snacks - The rising demand for sweet and salty snacks presents an opportunity for brands to offer unique flavor combinations.
2. Limited-edition Products - Creating unique, limited-time products can generate buzz and excitement among fans, creating opportunities to engage with them on social media.
3. Social Media Contests - Hosting social media contests for exclusive products can incentivize engagement and create excitement around a brand's offerings.
Industry Implications
1. Snack Food - The snack food industry can innovate by offering unique flavor combinations of sweet and salty snacks to meet growing demand.
2. Food Manufacturing - The food manufacturing industry can capitalize on the trend of limited-edition products by producing unique, seasonal offerings to drive sales and excitement.
3. Social Media Marketing - The social media marketing industry can leverage the trend of social media contests by creating engaging campaigns that incentivize audience participation and generate buzz around brands and products.