Wernli's classic chocolate biscuits—the Choco Petit Beurre Biscuits—have been delighting people in Switzerland for generations and to treat consumers to something new, Wernli is now introducing the 'Choco Petit Beurre Ruby,' which features ruby chocolate.
The biscuits, which feature a layer of chocolate, are being touted as a global innovation and are said to provide an "unknown taste experience" due to the inclusion of the aromatic ruby pink chocolate.
As ruby chocolate is naturally pink, these chocolate biscuits are free from artificial colors and flavors to allow consumers to experience the taste of the fourth type of chocolate in the form of a biscuit. Thanks to the discovery of this new kind of cocoa bean, a range of familiar chocolate products are being completely reinvented with a focus on natural colors and flavors.
Naturally Pink Chocolate Biscuits
The 'Choco Petit Beurre Ruby' Contains the Fourth Chocolate Type
Trend Themes
1. NATURALLY PINK CHOCOLATE - Ruby chocolate presents a disruptive innovation opportunity for the confectionery industry, offering a unique and natural pink color to chocolate products.
2. FLAVOR EXPERIENCE - The inclusion of ruby chocolate in biscuits creates the opportunity for a new and unknown taste experience, captivating consumers with its distinct flavor profile.
3. HEALTHY INDULGENCE - The use of natural colors in chocolate biscuits presents an opportunity for brands in the indulgence food industry to cater to health-conscious consumers seeking guilt-free treats.
Industry Implications
1. CHOCOLATE CONFECTIONERY - The introduction of naturally pink ruby chocolate biscuits opens doors for innovation within the chocolate confectionery industry, enticing consumers with unique flavor experiences.
2. BAKERY AND SNACKS - The use of ruby chocolate in biscuits provides an opportunity for the bakery and snacks industry to create innovative, visually appealing products that stand out in the market.
3. HEALTHY INDULGENCE FOOD - Ruby chocolate biscuits offer a new avenue for the healthy indulgence food industry to explore, creating guilt-free treats that satisfy consumers' cravings for chocolate.