Pavolv's Design created this concept for a chocolate assortment with an astological theme. The chocolate box set was designed with a very specific demographic in mind—romantic young women who like to read horoscopes, read magazines and enjoy tea in the evening with a group of girlfriends.
The box of chocolates is segmented into 12 different sections, which are based off of each zodiac sign. The inside of the box is adorned with a starry pattern and once all the individually wrapped chocolate candies have been consumed, there's even a fortune at the bottom of the box that corresponds with each sun sign.
This chocolate box packaging design speaks to the consumer desire for personalization and feeling as if a part of a product's experience has been tailor-made for each individual user.
Astrological Chocolate Sets
This Chocolate Assortment Appeals to Women Who Love Horoscopes
Trend Themes
1. Astrology-inspired Products - Creating products tailored to specific zodiac signs or astrological themes can appeal to a niche consumer base and provide a personalized experience.
2. Fortune-telling Bonuses - Adding small, custom messages or fortunes in products can enhance the consumer experience and provide additional value to the purchase.
3. Segmented Packaging Design - Segmenting product packaging into smaller, targeted sections can increase potential for personalization and enhance a brand's appeal to specific consumer demographics.
Industry Implications
1. Confectionery - Confectionery companies can capitalize on the trend of personalized products and segmented packaging by creating products tailored to specific tastes or demographic preferences.
2. Lifestyle Magazines - Lifestyle magazines can tap into the trend of astrology-inspired products by creating and promoting products themselves or featuring partnerships with astrology product brands.
3. Personalized Merchandise - The trend of personalized products can expand to other industries, such as clothing or home decor, by creating customized items that cater to specific interests or preferences of consumers.