For this chocolate ad campaign, Schaffen Berger wants it to be known that its chocolates, like the people who love them, are "wonderfully complicated."
Ads for the chocolate were set up on bus shelters, noting that you could see yourself become the face of an ad by taking a selfie, tagging it with #wonderfullycomplicated and sharing it to Instagram. From there, people were given a choice of chocolate and personality notes to describe their personality. This included words like smooth, mellow, velvety, sharp, sweet and intense. If chosen, the user-submitted photo could be displayed on the interactive bus shelter ad, along with the traits that they chose to describe themselves, which is a fantastic way to infuse the chocolates with even more personality.
Personified Chocolate Campaigns
Schaffen Berger's Chocolate Ad Campaign is Packed with Personality
Trend Themes
1. Personality-driven Marketing - Companies can use personality-driven marketing campaigns to promote their products to customers and create an engaging, interactive experience.
2. Interactive Advertising - Interactive advertising can increase customer engagement by allowing them to take part in ad campaigns and share their experiences on social media.
3. Social Media Integration - Integrating social media into advertising campaigns allows companies to connect with customers, expand their brand's reach, and gain valuable insights.
Industry Implications
1. Food and Beverage - Food and beverage companies can use personality-driven marketing campaigns like Schaffen Berger to create a unique and compelling brand image and promote their products to customers.
2. Advertising and Marketing - Advertising and marketing agencies can offer interactive, personality-driven campaigns to their clients to help brands stand out from the competition and increase customer engagement.
3. Social Media - Social media platforms can provide the ideal platform for interactive, personality-driven campaigns, allowing brands to connect with users and promote products in a fun and engaging way.