At a time when many health-conscious consumers are interested in discovering non-dairy milk alternatives—like oat milk—and better-for-you confections, premium chocolate maker Goodio is introducing 'ChocOats.'
ChocOats takes the form of an organic, dairy-free chocolate bar that boasts a creamy consistency thanks to gluten-free ground oats. Patent-pending technology is involved in making the oat-infused chocolate bars, which results in a confection that boasts about 50% less sugar than conventional chocolate products. As COO Jussi Salonen describes: "no one else is using oats as opposed to dairy or some other milk alternative so we gave it a shot and we were quite frankly surprised that it worked so well and how soft and easily accessible the taste is."
These innovative new chocolate bars are first being launched in Europe, but will be coming to the United States as of July.
Oat-Based Chocolate Bars
ChocOats are Organic, Dairy-Free and Made with Gluten-Free Ground Oats
Trend Themes
1. Non-dairy Milk Alternatives - Disruptive innovation opportunity: Develop new non-dairy milk alternatives using innovative ingredients like oats.
2. Better-for-you Confections - Disruptive innovation opportunity: Create healthier versions of traditional confections by reducing sugar content and incorporating alternative ingredients.
3. Gluten-free Ground Oats - Disruptive innovation opportunity: Explore the use of gluten-free ground oats in various food products to provide a creamy texture and unique flavor profile.
Industry Implications
1. Premium Chocolate - Disruptive innovation opportunity: Develop premium chocolate products using organic, dairy-free ingredients and reduced sugar content.
2. Food Manufacturing - Disruptive innovation opportunity: Incorporate patent-pending technologies to create innovative food products with improved nutritional profiles.
3. Health Food - Disruptive innovation opportunity: Cater to health-conscious consumers by offering gluten-free, organic, and reduced-sugar food options.