The f'real Choco Choco Chip Oat Shake is the latest creation from the blend-it-yourself milkshake brand that responds to consumer interest in plant-based food varieties.
The shake boasts an oat milk base that's infused with chocolate chips, which combine together to create a sweet, creamy and satisfying beverage. The drink can be prepared in one of three thickness options in just 60-seconds when being blended in-store. The shake comes as one of the brand's latest limited-edition offerings that has been helping to increase interest amongst those who are familiar with the brand or newcomers.
The f'real Choco Choco Chip Oat Shake is available now in the US at 20,000 retailers ranging from convenience stores to college campuses where shoppers can purchase a 12-ounce serving for $3.50.
Plant-Based Self-Blended Shakes
The f'real Choco Choco Chip Oat Shake is Limited-Edition
Trend Themes
1. DIY Beverage Innovations - The self-blended shakes trend caters to consumers seeking customizable drink options, leveraging interactive preparation methods to enhance consumer engagement.
2. Limited-edition Products - Releasing limited-edition offerings can create a sense of urgency and exclusivity, driving increased customer interest and engagement.
3. Plant-based Alternatives - The rising popularity of plant-based diets has opened a market for dairy-free beverage options, meeting the demands of health-conscious and environmentally-aware consumers.
Industry Implications
1. Food and Beverage - The market for plant-based and self-serve drinks is rapidly expanding, presenting opportunities for innovation in product offerings and delivery methods.
2. Retail - Convenience stores and college campuses can benefit from hosting self-blend machines, attracting customers with on-the-go customizable beverage options.
3. Health and Wellness - Focusing on plant-based ingredients aligns with the growing demand for healthier, sustainable food options, promoting wellness-oriented lifestyle choices.