This Chlormint ad uses clever camouflage to depict the way their product can disguise the scent of smelly foods. The series of three ads includes a camouflage patterned fish, cigar and garlic -- three of the most vile breath tainters -- to hint at the purpose of the product.
The Chlormint ad was created by advertising agency McCann Erickson Mumbai, India. Prasoon Joshi and Ryan Menezes were the Executive Creative Directors, Art Direction was by Milind Palav, copy by Ketan Deshpande and photography by Sanjeev Angne.
Garlic Camo
Chlormint Campaign Illustrates its Ability to Mask Bad Breath
Trend Themes
1. Clever Camouflage - Opportunity for developing innovative advertising strategies that use clever camouflage techniques to showcase a product's capabilities.
2. Scent Disguise - Potential for creating new products or solutions that effectively mask undesirable scents, such as bad breath, using innovative approaches.
3. Visual Storytelling - Emerging trend of using visual narratives in advertising campaigns to communicate the features and benefits of a product in a creative and engaging way.
Industry Implications
1. Advertising - Opportunity for advertising agencies and marketers to leverage clever camouflage techniques to capture audience attention and effectively convey product messages.
2. Oral Hygiene - Potential for oral hygiene industry to develop new breath freshening products or technologies that effectively mask the smell of bad breath caused by consuming odorous foods.
3. Photography - Emerging demand for creative and visually appealing product photography that effectively communicates product features and benefits in a captivating way.