These Oumph! chilled vegan foods are being launched by the brand to coincide with Veganuary as a way to make it easier for consumers to try out the vegan lifestyle in 2023.
The meals will be arriving at Sainsbury's locations in the UK in Tandoori Chunks and Korean BBQ flavors, which are both packed with protein and are perfect for quick dinners or tasty lunches. Each 180-gram box will be priced at just £1.75 when introduced, which makes the products a deliciously cost-effective option for shoppers to pick up.
Co-Founder, Corporate Chef and Head of Innovation Anders 'Ankan' Linden commented on the new Oumph! chilled vegan foods saying, "At Oumph! we’re on a mission to banish boring, so we create food that gives customers a plant-based slap in the face. Chilled in style but not in nature, our Tandoori and Korean BBQ Chunks kill boring – they’re here to provide a spicy kick that leaves your tastebuds wanting more."
Flavor-Packed Vegan Meals
The Oumph! Chilled Vegan Foods are Arriving for Veganuary
Trend Themes
1. Veganuary Subscription Boxes - Vegan subscription meal boxes will continue to gain traction, providing opportunities for plant-based businesses to disrupt traditional meal offerings.
2. Meatless Protein Alternatives - The rise of meatless protein alternatives will continue, creating opportunities for plant-based brands to disrupt the traditional animal-based protein market.
3. Global Rise of Veganism - The global rise of veganism will continue to create opportunities for plant-based businesses to disrupt food and beverage markets worldwide.
Industry Implications
1. Food and Beverage - Plant-based food and beverage industries will continue to disrupt traditional animal-based products.
2. Retail - Traditional retail industries will need to adapt to the growing demand for plant-based products and meal options.
3. Subscription Services - Subscription services offering plant-based meals will continue to disrupt the traditional meal prep and delivery industry.