Bright Foods introduced its Veggie & Fruit Bars to supply consumers with a solid, snackable version of cold-pressed juice and the brand is now introducing Chilled Protein Bars with a similar approach to freshness. The dairy- and egg-free refrigerated bars boast 12 to 13 grams of protein and are available in favorite flavor combinations like Peanut Butter Chocolate and Chocolate Sea Salt. These bars contain 10 grams of sugar or less, and according to the brand, its new trio of Chilled Protein Bars contains 50% less sugar than the leading refrigerated bar brand.
The chilled Peanut Butter Chocolate bar unites nut butter, semi-sweet cocoa, creamy cacao butter and dark chocolate chips, plus organic pumpkin protein, pea protein and brown rice protein and a few other key ingredients.
Free-From Refrigerated Bars
Bright Foods' Chilled Protein Bars are Made Without Eggs or Dairy
Trend Themes
1. Chilled Protein Bars - The trend of refrigerated, dairy- and egg-free high protein snack bars presents an opportunity for plant-based protein companies to innovate with unique ingredient combinations and packaging designs.
2. Low-sugar Snacking - The trend of creating snacks with 10 grams of sugar or less presents an opportunity for food companies to innovate with low-sugar recipes that still deliver on taste and convenience.
3. Freshness in Snacks - The trend of using fresh, organic and natural ingredients in refrigerated and chilled snacks presents an opportunity for companies to develop new products that prioritize flavor, nutrition and quality in order to satisfy changing consumer demands.
Industry Implications
1. Plant-based Protein - The growth of demand for plant-based protein bars creates an opportunity for innovation in ingredient sourcing, production techniques, flavor profiles, and packaging design.
2. Health Foods - The increased demand for low-sugar and natural ingredient snacks creates an opportunity for health food companies to innovate with healthier recipes, unique flavors, and alternative sweeteners.
3. Refrigerated Snacks - The trend for fresher and healthier snack options creates an opportunity for refrigerated snack companies to innovate with new ingredient combinations, flavor profiles, and packaging design that prioritize convenience and portability.