Chili's is known for its margaritas and the casual dining chain is shaking up the perenially popular espresso martini cocktail with its own tequila-based recipe, the Chili's Espresso Martini. To spread the word about its espresso martini made with reposado tequila, Chili's teamed up with reality stars Scheana Shay and Katie Maloney.
"To me, an Espresso Martini made with tequila is not only far superior to vodka, but one that feels shaken with Chili's DNA," says Jesse Johnson, Vice President of Marketing at Chili's Grill & Bar. The Chili's Espresso Martini is ready to be sipped with several menu items from the chain, including everything from chips and salsa to Chili's Chicken Crispers—which Maloney calls a personal favorite.
Tequila-Based Espresso Martinis
The Chili's Espresso Martini is Made with Reposado Tequila
Trend Themes
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Industry Implications
1. Food and Beverage - Revolutionizing traditional cocktail recipes by incorporating innovative ingredients for heightened consumer appeal.
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