In anticipation of football season, Bush's Beans launched the new Chili Commissioner program -- a nationwide search to find the best chili fan to lead a handful of designated responsibilities to keep tailgating and chili flowing through the winter months.
Upon winning the Chili Commission title, the grand prize winner will work on an official recipe for the "Tailgate Chili of Champions" and take their chili obsession to the next level by co-hosting the SEC Championship game in Atlanta on December 3, 2022, presented by Bush's as the "Official Beans of the SEC."
"As a self-proclaimed chili aficionado, I am excited to team up with Bush's new Chili Commissioner to share our love of chili and battle it out in a chili cook-off in December," said Brian Baumgartner. "Chili is a longstanding gameday tradition that brings a sense of recipe rivalry. To the future Chili Commissioner, may the best recipe win."
Dream Job Chili Commissioners
Bush's Beans Will Pay One Fan $20k as Its New Chili Commissioner
Trend Themes
1. Tailgating Culture - Exploring new ways to enhance tailgating experience, such as creating signature chili recipes or organizing chili cook-offs, can bring disruption to the food industry as well as the sports and entertainment industry.
2. Crowdsourced Recipe Development - Encouraging fans to submit their chili recipes and using data analytics to identify the most popular ones can create opportunities for disruptive innovation in the food and beverage industry.
3. Celebrity Endorsement - Collaborating with celebrities who have a passion for food or sports, such as Brian Baumgartner, can help businesses increase brand awareness and create new marketing channels in the food and entertainment industry.
Industry Implications
1. Food and Beverage - Creating new chili recipes and organizing chili cook-offs can create differentiation and competitive advantages for food and beverage companies.
2. Sports and Entertainment - Enhancing tailgating experience can create new revenue streams and marketing opportunities for sports and entertainment companies.
3. Marketing and Advertising - Collaborating with celebrities and leveraging social media platforms to promote products can help businesses reach new audiences and increase brand loyalty.