Chester's International is a popular food brand that is revolutionizing sport event foods with these chicken snacks dubbed 'Chicken on a Stick.' The dish offers a portable way to enjoy chicken tenders while keeping in mind that consumers watching a game will be standing, sitting, cheering and constantly moving around.
The 'Chicken on a Stick' is smartly designed to accommodate a spectator's mannerisms. The snack features double-breaded fried chicken tenders topped with the Chester brand's iconic seasoning and served on a stick for easy snack enjoyment without the fuss of clean up or the need for utensils. The dish can be enjoyed while watching events, sport games or even television without requiring any attention from the consumer to properly eat.
Stadium Chicken Snacks
The 'Chicken on a Stick' is a Fuss-Free Treat to Eat at Sport Events
Trend Themes
1. Portable Snack Foods - The 'Chicken on a Stick' demonstrates the trend of convenient and portable snack foods that cater to on-the-go consumers.
2. Smart Food Design - The smart design and packaging of the 'Chicken on a Stick' showcases the trend of food products that are specifically engineered to accommodate consumer behavior and activities.
3. Minimalist Snacking - The 'Chicken on a Stick' represents the trend of minimalistic snacking options that eliminate the need for utensils and minimize clean-up.
Industry Implications
1. Food and Beverage - The 'Chicken on a Stick' innovation presents opportunities for food and beverage companies to develop convenient and mess-free snack options for consumers.
2. Sporting Events - The 'Chicken on a Stick' offers a disruptive innovation opportunity for the sporting events industry by providing a fuss-free and easy-to-eat food option that enhances the spectator experience.
3. Television Entertainment - The 'Chicken on a Stick' concept can be applied to the television entertainment industry, allowing for the creation of convenient and enjoyable snacks for viewers while watching shows or events.