In response to the ever-escalating chicken sandwich wars, Sonic has begun serving up Chicken Slingers in two tasty varieties.
Sonic's new Chicken Slingers are essentially pint-sized chicken sandwiches that clock in at 350 calories or less. The Chicken Slingers come in two different varieties: Classic and Spicy. The Classic Chicken Slinger features a crispy-fried white meat chicken patty paired with pickle slices and mayo on a brioche slider roll. On the other hand, the Spicy Chicken Slinger features the same crispy-fried white meat chicken patty and pickles, but with Spicy Ranch.
Both have been spotted at select locations in Kansas, suggesting that Sonic is testing out its new chicken sandwich offerings before rolling them out nationwide.
Spicy Fried Chicken Sliders
Sonic's New Mini Chicken Slingers Come in Two Varieties
Trend Themes
1. Mini Chicken Sandwiches - Opportunity for other fast-food chains to also introduce pint-sized chicken sandwich options.
2. Spicy Varieties - Opportunity for fast-food chains to introduce more spicy options to their menus.
3. Testing Products - Opportunity for fast-food chains to test new menu items in select locations before rolling out nationwide.
Industry Implications
1. Fast Food - Fast food companies can introduce mini chicken sandwiches and spicy varieties to compete with others.
2. Restaurant - Restaurants can introduce mini chicken sandwiches and spicy varieties to their menus to attract more customers.
3. Food Manufacturing - Food manufacturing companies can create and supply ingredients for new mini chicken sandwiches and spicy varieties.