Foster Farms is now introducing dynamic chicken package designs that are equipped with QR codes that help to connect consumers to more information about various fresh chicken product lines from Foster Farms, including Fresh and Natural, Simply Raised and Organic products.
The all-new code is being introduced as a "QR Code Virtual Assistant," as DORI is represented by a female icon who is capable of sharing "Deals, Origin, Recipes and Info."
Updates to both Android and Apple recently made it possible for smartphone users to scan QR codes directly from their mobile device's camera, which makes it much easier for consumers to interact with QR code-integrated packaging designs on the spot. As Foster Farms' Ira Brill puts it, "As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI as a new channel to deliver information about our products and reward our loyalists."
Informative QR Chicken Packages
Foster Farms' Packaging Features DORI, a QR Code Virtual Assistant
Trend Themes
1. QR Code Packaging - Businesses can incorporate QR codes on packaging design that enables consumers to scan the code for more product information, which can increase customer engagement.
2. Virtual Assistants - Companies can utilize virtual assistants like Foster Farms' DORI to interact with customers and provide them with helpful information about products, creating a unique and interactive experience.
3. Scannable Technology - With updates to smartphones, QR codes can now be scanned directly from mobile device cameras, allowing for more opportunities to incorporate scannable technology in innovative ways on product packaging and in-store signage.
Industry Implications
1. Food and Beverage - In the food and beverage industry, companies can use QR code technology on packaging to provide product information and recipe ideas to consumers, increasing engagement and customer satisfaction.
2. Retail - Retail businesses can use scannable technology to provide customers with discounts, promotions, and additional product information, creating an interactive shopping experience that can drive sales.
3. Technology - The advancement of scannable technology and virtual assistants presents opportunities for tech companies to provide innovative solutions for businesses looking to engage with their customers in new and exciting ways.