After successfully rolling out all-day breakfast, McDonald's has begun beefing up its morning offerings with the addition of the Chicken McGriddle. In recent years, chicken and waffles has become a popular breakfast dish among those who enjoy the delicious combination of savory and sweet. Since McDonald's does not sell waffles, the chain is offering its own take on the tasty combination.
The Chicken McGriddle is a new breakfast sandwich that combines a fried chicken patty with two sweet pancake buns. The dish was created by Ohio franchisee Brian Mortellaro, who wanted to create his own version of chicken and waffles. Fortunately the new dish proved easy to create since the chicken patty is the same as that used for the McChicken.
While the Chicken McGriddle is still being tested, the move demonstrates a growing demand for breakfast products that can be enjoyed throughout the day.
Fried Chicken Breakfast Sandwiches
The Chicken McGriddle Combines Fried Chicken with Pancakes
Trend Themes
1. All-day Breakfast - Restaurants can explore innovative ways to offer breakfast meals beyond traditional morning hours.
2. Savory-sweet Combinations - Food companies can experiment with unexpected flavor combinations to create unique and appealing dishes.
3. Repurposing Ingredients - Businesses can find new ways to use existing ingredients to create innovative menu items.
Industry Implications
1. Fast Food - Fast food chains can develop creative breakfast offerings to attract customers and increase sales.
2. Restaurant - Restaurants of all types can tap into the popularity of savory-sweet combinations to create new breakfast options.
3. Food Manufacturing - Food manufacturers can explore repurposing ingredients to create innovative and convenient breakfast products.