Chick-fil-A is introducing its very first merchandise collection dubbed Chick-fil-A Originals. The limited edition collection consists of casual apparel inspired by the chain’s menu items, such as the ‘I Heart Waffle Fries’ hoodies and ‘Sauce Blanket and Nugget’ pillow sets. In addition to apparel, there are coffee mugs, note card sets, totes, socks, a "shareable bag of cows," and more.
Chick-fil-A has anticipated that the collection will sell out quickly and has confirmed plans to offer more merchandise offerings in 2023.
"It’s truly a ‘thank you’ to them with both a collection and an online shopping experience we think they’ll love," said Kate Neyhart, brand strategy at Chick-fil-A. "A premium e-commerce experience is something we’ve been exploring for several years, but we wanted to take our time and be intentional about the collections we were designing and how we wanted to bring them to market. This initial collection is inspired by the little things that make Chick-fil-A original and is meant to be a fun celebration of that originality."
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Trend Themes
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Industry Implications
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