Fenty PUMA by Rihanna's new arrivals of chic athletic wear is prominently featured in this HBX editorial. The 2018 Spring/Summer collection offers a wide range of ultra-stylish pieces that are non-invasive in fit or coloring. The Fenty PUMA silhouettes strike an uncanny balance in the creation of the right kind of detail — from fashion-forward drawcord backpieces to side button-up track pants.
The selection of chic athletic wear for Spring/Summer 2018 is characterized by elegant and tailored silhouettes that are predominantly black or dark navy with subtle hits of blue. The signature Fenty Creeper is also featured with a chromatic surf-inspired upper.
Perfect for a daily run or as an update to one's athleisure wardrobe, the Fenty PUMA by Rihanna is bound to be a confidence booster.
Photo Credits: Carol Tam
Celebrity-Endorsed Athletic Apparel
Fenty PUMA Boasts Chic Athletic Wear with Hits of Blue
Trend Themes
1. Athleisure Fashion - As customers increasingly demand comfortable yet stylish clothing, there is an opportunity for brands to innovate and create fashion-forward athletic wear.
2. Celebrity Endorsements - Collaborations with celebrities can help brands gain popularity and increase sales, while providing the celebrity with an additional revenue stream.
3. Chromatic Color Schemes - Offering subtle hits of color on otherwise neutral clothing items can add interest to athletic wear without sacrificing versatility and wearability.
Industry Implications
1. Athletic Apparel - Brands can develop and market athletic wear that's stylish and comfortable, meeting the growing demand for comfortable and chic clothes that can be worn in both athletic and non-athletic settings.
2. Celebrity Brands - Opportunities exist to develop branded clothing lines with popular celebrities, which can generate revenue and increase brand awareness.
3. Sports Accessories - Providing sportswear accessories in a range of chromatic colors can create a cohesive look on a variety of outfits, appealing to customers who prefer a sporty aesthetic in a range of daily settings.