Quaker Oats recently added to its portfolio of chewy granola bars with a fun new variety that's paired with a llama mascot. Joining other kinds of Chewy Dipps like Chocolate Chip, Dark Chocolate and Peanut Butter is the all-new Llama Rama variety, which is the most colorful addition yet.
While many products for kids that are colorful are branded with unicorn themes, the Llama Rama Chewy Dips have candy-coated chocolate chips with colors that match the accessories on the cheery animal character. The chocolate-drizzled bars made with 100% whole grains share two grams of protein and 130 calories per 30-gram chewy granola bar, which come individually wrapped in boxes of six for convenient on-the-go snacking.
Llama-Branded Granola Bars
Quaker's Chewy Granola Bars Contain Candy-Coated Chocolate Chips
Trend Themes
1. Colorful Snacks - Opportunity for snack companies to innovate by incorporating visually appealing designs into their products
2. Novelty Mascots - Incorporating fun and unique characters as mascots into a product's branding can differentiate it from competitors
3. Healthy Convenience - There's a growing opportunity for companies to create healthy snack options that are convenient for on-the-go eating
Industry Implications
1. Snack Foods - Snack food companies can capitalize on the trend of incorporating visually appealing designs and unique mascots to differentiate themselves
2. Children's Products - There's an opportunity for companies to create more unique and diverse children's products that incorporate fun and colorful designs
3. Convenience Foods - Companies can capitalize on the demand for healthy yet convenient snacking options that are easy to grab and go