Trident Gum collaborated with T-Pain on a set of chewing gum packs that correspond to a unique instrumental sound. The #ChewTunes were created to help chewing gum lovers create their won tunes and enjoy a customizable experience with a matching Instagram filter. The Original, Spearmint, Watermelon Twist & Tropical Twist chewing gum flavors each expresses its own sound that can be found online, and the campaign is being introduced with plenty of incentives for fans to get involved.
By creating their own beat and sharing it on social media with the hashtags, one lucky winner will win his or her choice of a Cash Prize of over $10,000 or a trip for two to attend the 63rd GRAMMY Awards. Beyond this, fans can also find opportunities to win sweepstakes prizes like headphones, streaming music gift cards and more.
Musical Chewing Gum Packs
Trident Gum Chew Tunes Packs Correspond to an Instrumental Sound
Trend Themes
1. Customizable Experiences - The collaboration between Trident Gum and T-Pain demonstrates the trend of customizable experiences in the chewing gum industry, presenting an opportunity for other companies to create unique and personalized products.
2. Interactive Branding - The introduction of #ChewTunes by Trident Gum showcases the trend of interactive branding, suggesting potential disruptive innovation opportunities for companies to engage consumers through interactive campaigns and collaborations with influencers.
3. Social Media Incentives - The use of social media incentives in the campaign highlights the trend of leveraging social platforms to drive engagement and create a buzz around products in the chewing gum market, presenting opportunities for businesses to integrate social media promotions and giveaways to attract customers.
Industry Implications
1. Chewing Gum - The collaboration between Trident Gum and T-Pain in creating #ChewTunes indicates disruptive innovation opportunities within the chewing gum industry to enhance the consumer experience by incorporating music and interactive elements into product offerings.
2. Music Streaming - The integration of musical flavors in chewing gum packs presents potential disruptive innovation opportunities for the music streaming industry to collaborate with gum manufacturers to create unique audio-visual experiences for users to enjoy while listening to music.
3. Instagram Filters - The introduction of a matching Instagram filter associated with the #ChewTunes campaign illustrates potential disruptive innovation opportunities for Instagram and other social media platforms to partner with brands and offer exclusive filters as part of interactive marketing initiatives.