Cheetos' Chesterville is an all-new digital suburban neighborhood that introduces the brand to the metaverse for the first time and it will ultimately help fans resurrect a favorite flavor for a limited time. This virtual environment is the brand's first venture into the metaverse and with it, players are tasked with completing tasks to earn points on their mischief meter. Once fans gain access to the spooky mansion, they will get help from Cheetle-fied Paper Towels and Mac-O-Lanterns to boost their score.
Fans will get to vote for their choice of "ghost of Cheetos' past" and help to bring back a flavor that is no longer available. Options include Cheetos Flamin' Hot Chipotle Ranch, Cheetos Flamin' Hot Pepper Puffs, or Cheetos Nashville Hot snacks, which will return for a limited run.
Spooky Snack Metaverses
Cheetos' Chesterville Will Help Fans Resurrect a Flavor in the Metaverse
Trend Themes
1. Metaverse Branding - Opportunity for brands to create immersive digital experiences for their customers, boosting engagement and loyalty.
2. Virtual Product Launches - Opportunity for brands to launch and promote virtual products in the metaverse, creating buzz and excitement around their offerings.
3. Crowd-sourced Product Development - Opportunity for brands to engage with customers in the metaverse and use crowdsourcing to develop and launch new products based on consumer feedback.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to use the metaverse to engage with customers, launch new products, and resurrect old favorites.
2. Gaming - Opportunity for gaming companies to partner with brands to create immersive in-game experiences that promote products and boost engagement.
3. Advertising - Opportunity for advertisers to use the metaverse to create interactive and engaging campaigns that resonate with digital-native consumers.