Food blogger Vani Hari put a ton of pressure on Subway when she exposed that the azodicarbonamide used in its sandwiches is not only a chemical in bread, but one that's commonly used in yoga mats.
'Subway Yoga' by David Ma and Melissa Stammer is a spoof that adds to the conversation about the controversial food ingredient by having its yogis stand on mats made of real bread, performing yoga poses like "The Flappy Tuna" and the "Downward Dollar Footlong."
In addition to the humorous video, Subway Yoga extends into a full on campaign with its own website detailing each yoga pose in more detail. The Subway Yoga site also provides a template for a "freshly printed breadmat," (a yoga mat printed to look like a sandwich when it's rolled up) which can be downloaded and printed via Cafepress.
Bread-Infused Yoga Spoofs
This Video is a Funny Take on Subways' Controversial Chemical in Bread
Trend Themes
1. Spoof Yoga - The trend of creating humorous videos and campaigns around yoga, such as Subway Yoga, presents an opportunity for brands to engage with consumers through entertaining content.
2. Food Ingredient Transparency - The controversy surrounding the use of azodicarbonamide in bread highlights the growing demand for transparency in food ingredients, creating opportunities for companies to showcase their commitment to natural and healthy products.
3. Branded Merchandise - The Subway Yoga campaign's offer of a downloadable template for a breadmat creates an opportunity for businesses to create branded merchandise that aligns with their brand messaging and engages consumers.
Industry Implications
1. Fitness and Wellness - The spoof yoga trend provides opportunities for fitness and wellness companies to create funny and engaging content that promotes their products or services to a wider audience.
2. Food and Beverage - The demand for ingredient transparency in the food industry presents an opportunity for food and beverage companies to differentiate themselves by providing clear and natural alternatives to consumers.
3. Print and Merchandise - The Subway Yoga campaign's downloadable template for a breadmat opens up opportunities for printing and merchandise companies to offer custom branded products that cater to unique marketing campaigns.