The latest game from social media game-maker Zynga is ChefVille, which not only allows users to simulate the act of opening and operating a restaurant but will also enable players to unlock recipes that they can use in the real world.
Set to launch this week, ChefVille is all about cooking, in addition to managing a successful restaurant. As in cooking in the real world, ingredients are imperative, and all the ingredients players use in Zynga's virtual world are ingredients that would be used for cooking in real life. Other elements of the game include choosing which cuisine your restaurant will provide, the establishment's decor and the menu items you will offer to customers. ChefVille will make available over 200 different in-game recipes, such as Potatoes au Gratin and Miso Soup. Fifty of these recipes will be available for real-life meals, reports Mashable, which will be sent to your email inbox when you unlock recipes within the game.
Find out more about ChefVille by visiting the game's Facebook page.
Social Cooking Simulation Games
Zynga's ChefVille Lets Users Create Restaurants & Earn Recipes
Trend Themes
1. Social Cooking Simulation Games - Disruptive innovation opportunity: Develop a new social cooking simulation game that not only allows users to simulate restaurant operations, but also offers real-life recipes as rewards.
2. Integration of Real-life and Virtual Experiences - Disruptive innovation opportunity: Create a platform that seamlessly integrates virtual experiences with real-life activities, such as unlocking recipes in a game that can be used in the kitchen.
3. Gamification of Everyday Tasks - Disruptive innovation opportunity: Apply gamification techniques to other everyday tasks, like cooking, to make them more engaging and rewarding.
Industry Implications
1. Social Media Games - Disruptive innovation opportunity: Develop social media games that go beyond entertainment and offer practical benefits, such as providing recipes for real-life cooking.
2. Virtual Reality - Disruptive innovation opportunity: Explore the use of virtual reality technology to create immersive and interactive cooking experiences that bridge the gap between the digital and physical worlds.
3. Food and Beverage - Disruptive innovation opportunity: Collaborate with game developers to create innovative food and beverage products or services that utilize the popularity of cooking simulation games.