Direct-to-consumer, text-to-order energy bar brand Verb created a new Chef's Special flavor with the intention of supporting the restaurant industry during a time of need. The all-new Chef’s Special: Strawberry Rose Hibiscus flavor was created with James Beard Award winner and Cambridge, MA-based chef Tony Maws of Craigie on Main, and Claire Cheney, founder of Curio Spice in Cambridge, sharing an authentic chef-created snack.
The energy bar flavor is said to be full of the sweet flavors of freshly picked strawberries, plus delicate floral notes of rose and hibiscus.
The Strawberry Rose Hibiscus variety is exclusively available over text and 10% of all profits from the launch will be going towards the Verb Restaurant Initiative.
Restaurant Relief Energy Bars
Verb's Chef’s Special Flavor Aids the Restaurant Industry
Trend Themes
1. Direct-to-consumer Food Products - Verb's text-to-order energy bar brand highlights the potential for direct-to-consumer food products that support restaurants during difficult times.
2. Collaborative Flavor Creation - Collaborative flavor creation between established culinary experts can result in unique and authentic flavors that resonate with consumers and benefit the restaurant industry.
3. Socially Responsible Marketing - Marketing campaigns that incorporate a social cause, such as the Verb Restaurant Initiative, can effectively engage consumers and drive sales while supporting a charitable cause.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the direct-to-consumer model that allows businesses to support struggling restaurants and generate profit.
2. Marketing and Advertising - The marketing and advertising industry can develop campaigns that support mutually beneficial causes, such as the Verb Restaurant Initiative.
3. Charity and Philanthropy - The charity and philanthropy industry can leverage partnerships with businesses and utilize innovative marketing strategies to increase donations and support for social causes, such as the Verb Restaurant Initiative.