Freshly collaborated with regional and national restaurant chefs to create series of chef-made meals that will be available for just a limited time. Chef's Special by Freshly will be available in early April and it helps to share the unique perspectives of chefs, as well as tell their stories during a time that has hit the restaurant industry hard.
As part of the series, Freshly customers will be able to order meals like Chef Jet Tila’s Kung Pao steak with basmati rice and toasted cashews and Chef Kristen Kish’s sliced beef brisket. The single-serve entrees are microwaveable for easy enjoyment.
Mike Wystrach, founder and chief executive officer of Freshly, notes that "In the past year, there’s been a steady increase in interest for craft and artisanal food from consumers looking to liven up their pandemic pantries."
Celebrity Chef-Made Meals
Freshly Developed Limited-Edition Meals with Restaurant Chefs
Trend Themes
1. Chef-curated Meals - Collaboration with chefs to develop limited-edition meals disrupts the meal kit industry by providing customers with unique and exclusive dining experiences.
2. Microwaveable Entrees - The introduction of chef-made entrees that are microwaveable creates convenience for consumers and disrupts traditional notions of gourmet food.
3. Craft and Artisanal Food Trend - Increasing consumer demand for craft and artisanal food offers opportunities for companies to tap into this segment by partnering with well-known chefs.
Industry Implications
1. Meal Kit Delivery - Meal kit delivery services can disrupt the industry by collaborating with chefs for limited-edition meal offerings.
2. Convenience Food - The convenience food industry can leverage the demand for chef-made, microwaveable entrees to offer customers premium, quick meal options.
3. Restaurant Industry - Partnering with meal kit delivery services can help restaurants expand their reach and offer customers a taste of their culinary creations beyond their physical locations.