To celebrate the launch of Cheez-It Snap'd—a snack baked with real cheese—Cheez-It launched the world's first top-secret cheese society, The Cheez-Masons. This free event for Cheez-It lovers welcomes fans in Shoreditch into an immersive initiation ceremony that includes an altar of Cheez-It, giveaways, Cheez-It-inspired activities and more.
At the Cheez-themed ceremony, guests will be among the first to taste the all-new Cheez-It Snap'd flavors in Double Cheese, Cheese & Chilli, and Cheese, Sour Cream & Onion.
Exclusive events like this one-day-only gathering in September captivate fans who want to feel "in the know" and be a part of experiences that will go on to add to their enjoyment of products they can't get enough of.
Cheese Lover Societies
Cheez-It Invites Fans to Join "The Cheez-Masons"
Trend Themes
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Industry Implications
1. Food and Beverage - Specialized events offer an innovative way for food brands to introduce new flavors and product lines to passionate consumers in a memorable manner.
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