Kellanova proudly introduces the newest Cheez-It variant: Cheez-It Extra Crunchy crackers. This latest offering caters to the discerning preferences of consumers seeking an elevated crunch experience in their snack choices. Cheez-It Extra Crunchy crackers are baked to perfection and promise a heightened textural delight that resonates with snack enthusiasts.
Embodied in two distinctive flavors, namely bold cheddar and sharp white cheddar, these crackers redefine the snacking landscape by combining rich, savory flavors with an intensified crunch.
"Our fans trust us to deliver a classically crunchy taste with all of our crackers, but we wanted to turn up the volume with Cheez-It Extra Crunchy," said Cara Tragseiler, senior brand director for Cheez-It. "With a generous sprinkle of seasoning and a multisensory crunch, these two new products will deliver on fan demand for an even louder, flavorful way to snack on their favorite crackers."
The Cheez-It Extra Crunchy crackers are anticipated to hit nationwide retailers in January.
Ultra-Crunchy Cheese Snacks
Kellanova Launches the Cheez-It Extra Crunchy Crackers in Two Flavors
Trend Themes
1. Elevated Crunch Experience - Consumers are seeking an elevated crunch experience in their snacks, opening up opportunities for products that deliver a heightened textural delight.
2. Intensified Flavors - The combination of rich, savory flavors with an intensified crunch is redefining the snacking landscape, creating possibilities for products that offer bold and distinctive taste sensations.
3. Multisensory Snacking - The Cheez-It Extra Crunchy crackers promise a multisensory crunch, tapping into the demand for a flavorful and satisfying snacking experience.
Industry Implications
1. Snack Foods - The demand for an elevated crunch experience and intensified flavors in snacks presents opportunities for innovation in the snack foods industry.
2. Seasoning and Flavorings - The need to deliver rich and distinctive flavors in snacks with an intensified crunch creates a potential for innovation in the seasoning and flavorings industry.
3. Retail - The anticipated nationwide release of Cheez-It Extra Crunchy crackers in January opens up opportunities for the retail industry to cater to consumer demand for heightened snacking experiences.