Although it began as an April Fool's joke, Wayback Burgers ended up creating a real drink out of vanilla ice cream and Cheez Whiz called the Cheeeesy Gold Milkshake. Though the hybrid drink did not become a regular menu addition, it does demonstrate how unlikely partnerships between restaurants and popular food products can drum up a great deal of publicity for brands.
The Cheeeesy Gold Milkshake created by Wayback Burgers featured vanilla bean ice cream blended with milk and Kraft's iconic cheese spread Cheez Whiz. While customers were given a straw for their cheese-based milkshake, the chain also suggested the drink could double as a dip for its popular house-made potato chips.
Although the hybrid drink was initially created as a publicity stunt, the experiment demonstrates the potential for unusual food and beverage pairings.
Cheese-Based Milkshakes
The Cheeeesy Gold Milkshake from Wayback Burgers is Made with Cheez Whiz
Trend Themes
1. Unusual Food and Beverage Pairings - Restaurants can experiment with unlikely food and beverage combinations to create unique and attention-grabbing menu items.
2. Hybrid Foods and Drinks - Restaurants can create hybrid food and drink items to offer customers a new and exciting dining experience.
3. Unconventional Menu Items - Restaurants can add unconventional menu items to their offerings to generate buzz and attract new customers.
Industry Implications
1. Fast Food Industry - Fast food chains can develop new menu items featuring unconventional food and beverage pairings to attract customers and stay ahead of competition.
2. Beverage Industry - Beverage companies can partner with restaurants to create unique and attention-grabbing drink offerings featuring unconventional ingredients.
3. Snack Industry - Snack companies can explore new partnerships with restaurants to create hybrid snack and drink offerings that appeal to customers looking for a unique dining experience.