This online 'Check Out These Boobs' cancer awareness campaign is a clever way to train men to search for cancer in their wives' breasts. The idea was that men wouldn’t actively seek instruction on how to find breast cancer lumps, so the Polish company turned to the Internet.
The 'Check Out These Boobs' cancer awareness campaign placed a woman with her breasts exposed at the top of a website, and men were able to click and move the woman’s breasts around using their mouse--unwittingly teaching them the proper techniques to check for breast cancer in women by feeling for lumps.
Unawarely Educational Campaigns
'Check Out These Boobs' Cancer Awareness Campaign for Men
Trend Themes
1. Interactive Education - Using technology and interactive platforms to educate people on important health topics.
2. Unconventional Awareness Campaigns - Creating unique and attention-grabbing campaigns to raise awareness for important health issues.
3. Empowering Men's Health - Encouraging men to take an active role in the early detection and prevention of breast cancer.
Industry Implications
1. Healthcare - Opportunity for healthcare professionals to develop innovative online campaigns to educate and raise awareness about various health issues.
2. Technology - Incorporating interactive features and platforms to engage and educate users on important health topics.
3. Marketing and Advertising - Creating unconventional and thought-provoking campaigns to bring attention to important health issues.