Dunkin' is teaming up with Gen Z Tik Tok star Charli D'Amelio to introduce the Charli Cold Foam, a fresh new take on Charli's favorite Dunkin' order that first appeared on Dunkin' menus in September 2020. This new option combines her favorite—Dunkin' Cold Brew with three pumps of caramel—with Sweet Cold Foam and cinnamon sugar on top.
Alongside the remix of Charli D'Amelio's go-to brew, Dunkin' is also introducing two new cold brew beverages with Sweet Cold Foam: the Cold Brew with Sweet Cold Foam and Chocolate Stout Flavored Cold Brew with Sweet Cold Foam. Sweet Cold Foam promises "the ultimate sipping experience," especially when paired with the brand's premium coffee steeped in cold water for 12 hours.
The Sweet Cold Foam can be added to a variety of iced beverages at Dunkin' and it's served with a special new lid.
Remixed Influencer Beverages
Dunkin' is Introducing Charli Cold Foam with Charli D'Amelio
Trend Themes
1. Influencer-branded Beverages - There is an opportunity for businesses to collaborate with popular influencers to introduce unique, branded beverages that resonate with their followers.
2. Personalized Beverage Mixes - By offering a variety of ingredients that customers can mix and match, businesses can provide a personalized beverage experience that caters to individual preferences.
3. Specialty Cold Foam Beverages - Cold foam generated by machines can be used as a base for a variety of specialty beverages, creating a unique and innovative sipping experience.
Industry Implications
1. Food and Beverage - Innovative beverage options can be introduced in the food and beverage industry by collaborating with influencers and experimenting with unique flavors and drink combinations for personalized drink mixes.
2. Technology - Developing advanced machines for creating different types of cold foam can lead to new opportunities for the technology industry to supply to food and beverage industry businesses.
3. Social Media Marketing - Businesses offering unique and innovative influencer-branded drinks can collaborate with influencers to promote their products on social media and take advantage of opportunities that the platform provides for marketing successes.