Charitable burgers are now something one can consider when craving fast food, as the Habit Burger Grill partners with Help No Kid Hungry in an effort to raise $500,000.
The money raised will go toward providing five million meals for children in need, in an effort to combat the statistic that one in six children will face food insecurity in America. For a month's period, guests of the Habit Grill can opt to donate $2 toward the charity. In doing so, they'll receive what the restaurant calls a 'cheese certificate,' which can be redeemed for free food next time they return to the restaurant.
This partnership arrives on the 50th anniversary of the Habit Burger Grill.
Charitable Burger Partnerships
The Habit Grill Has Partnered with Help No Kid Hungry
Trend Themes
1. Charitable Fast Food - The concept of philanthropy and doing good through fast food ventures has emerged as a popular trend in the F&B industry and presents disruptive innovation opportunities for businesses to contribute to social causes in a novel way.
2. Cause Marketing - The adoption of cause marketing, where brands partner with non-profit organizations to support social causes, has emerged as a popular trend and presents disruptive innovation opportunities for businesses to create impactful campaigns that promote social welfare while driving business growth.
3. Social Impact Partnerships - The increasing focus on social impact and corporate citizenship has led to the emergence of social impact partnerships and presents disruptive innovation opportunities for businesses to collaborate with non-profits and government agencies to drive social progress through strategic business innovations.
Industry Implications
1. Fast Food - The fast food industry has embraced charitable partnerships as a way to contribute to social causes and drive business growth through increased sales volume and engagement.
2. Non-profit - Social impact partnerships with fast food chains presents an opportunity for non-profit organizations to expand their reach and drive awareness for their social causes while collaborating with businesses to drive social progress.
3. Marketing - Cause marketing partnerships present disruptive innovation opportunities for marketing professionals to create impactful campaigns that promote social welfare while driving business growth and customer engagement.