Reebok introduces its new Changing of the Guard collection that celebrates the iconic basketball careers of both Shaquille O'Neal and Allen Iverson. The capsule highlights the signature BB4000 II sneaker model and it gets a slew of colorway options this time around.
There are three styles that aim to celebrate some defining moments of both athletes' careers. The white, black, and blue iteration nod back to Shaq's rookie days as it has the club colors of the Orlando Magic. The grey, white, and navy blue colorway and the red, blue, and white colorway celebrate Iverson's career and time on his respective teams. The sneakers itself is made from leather materials throughout the upper with suede at the toe cap.
Athlete-Honoring Sneaker Packs
Reebok Launches the Changing of the Guard Collection
Trend Themes
1. Athlete-honoring Sneaker Packs - Reebok's Changing of the Guard collection highlights the opportunity to honor athletes and iconic basketball careers through sneaker collections.
2. Colorway Options - The variety of colorways in Reebok's Changing of the Guard collection is a trend for sneaker enthusiasts who seek personalized options in their style.
3. Material Mixes - The use of different materials like leather and suede in the sneaker design of Reebok's Changing of the Guard collection is a trend highlighting the importance of mixing materials to add additional value to products.
Industry Implications
1. Sportswear - The sportswear industry can leverage the trend of Athlete-Honoring Sneaker Packs by creating new collections and designs that pay homage to iconic sports figures.
2. Fashion - The trend of Colorway options can be applied to clothing and accessories like purses and backpacks to offer customizable options for fashion enthusiasts.
3. Materials Manufacturing - The trend of Material Mixes can be incorporated into various other industries like furniture or interior design, where the mix of different materials can add uniqueness and value to products.