Models and potential frenemies Chanel Iman and Sessilee Lopez appear in the editorial titled 'Bomb Shells' in the October 2009 issue of Allure Magazine.
Photographed by Regan Cameron, the two prolific models put any rumored bad-blood aside to showcase the season's must-have flashy, voluminous coats. The seductive duo prances around the streets of New York covered-up in outerwear by Marni, Lanvin, Calvin Klein, Hermes and Yves Saint Laurent.
Implications - **Dig deeper with this one
The expression 'who wore it better' was originally popularized by tabloid magazine as they compared stars dressed in similar ensembles. Businesses then took this humours approach to an awkward situation and incorporated it within their visual displays -- just as this frenemy fashion does. Companies who continue to feature twin-like fashions will come across as humours and neat.
Frenemy Fashion
Chanel Iman and Sessilee Lopez Put Conflicts Aside for Allure Magazine
Trend Themes
1. Twin-like Fashions - Creating twin-like fashions can be a humorous and neat way for companies to engage with customers.
2. Flashy, Voluminous Coats - The demand for flashy, voluminous coats is on the rise, presenting opportunities for businesses in the fashion industry to capitalize on this trend.
3. Celebrity Fashion Comparisons - Incorporating the 'who wore it better' concept into fashion marketing can create engaging visual displays and generate buzz for brands.
Industry Implications
1. Fashion - The fashion industry can leverage twin-like fashions, flashy coats, and celebrity fashion comparisons to appeal to customers and drive sales.
2. Retail - Retailers can incorporate humorous twin-like fashions into their displays to create an engaging and memorable shopping experience.
3. Magazines - Magazines can adopt the 'who wore it better' concept to create captivating editorials and attract readers' attention.