Throughout the COVID-19 pandemic, many media outlets have had to get creative with how they've executed their photo shoots in order to maintain social distancing, and the most recent Allure cover shoot is no exception.
For the magazine's 'Best of Beauty' issue, singer Selena Gomez is featured on the front cover. Shown in a beautiful silk dress and an elegant flower headpiece, Gomez flaunts a natural makeup look that she completed herself using her own beauty line. The singer received remote direction from makeup artist Hung Vanngo who helped to guide her through the look. Using products from her Rare Beauty line, Gomez created a refreshed glowing look that spotlights her lightweight foundation, matte lipsticks, mascara, and blush—among other products.
Self-Done Beauty Editorials
Selena Gomez Did Her Own Makeup for This Allure Magazine Cover Shoot
Trend Themes
1. Remote Direction - Opportunity for makeup artists to provide remote guidance to clients for self-done beauty editorials.
2. Creative Photo Shoots - Media outlets exploring innovative ways to execute photo shoots while maintaining social distancing.
3. Celebrity-owned Beauty Lines - Growing trend of celebrities launching their own beauty lines, offering consumers a personal touch.
Industry Implications
1. Makeup Artists - Makeup artists can adapt their services to offer remote guidance and consultations to clients for self-done beauty editorials.
2. Media and Publishing - Media outlets and publishers can continue to experiment with creative approaches to photo shoots in order to adapt to social distancing measures.
3. Beauty and Cosmetics - The beauty industry can capitalize on the growing trend of celebrities launching their own beauty lines, creating disruptive innovation opportunities.