Adding artistic and youthful aesthetics to public spaces is one way to attract millenials to different establishments; enter the chalk mural by Ben Johnston, an artist and designer based in Toronto, Canada. A highly visual generation that is very much focused on a gorgeous backdrops to take those selfies against, this chalk mural will inspire a lot of foot traffic while also enhancing the overall interior space of the bar it is located in.
Commissioned by Sierra Nevada, a bar located in Asheville, United States, the chalk mural measures nearly 1600 square feet and was completed in three weeks. Full of detail and dimension, it gives the illusion of a brewery while also adding some other elements including leaves and flowers.
Impressive Chalk Murals
Ben Johnston Creates Large Scale Illustration for the Sierra Nevada Bar
Trend Themes
1. Artistic Chalk Murals - Creating large scale chalk murals in public spaces to attract millennials and enhance interior spaces.
2. Youthful Aesthetics - Adding youthful aesthetics to establishments to appeal to the visual generation and increase foot traffic.
3. Interactive Backdrops - Using visually striking backdrops as interactive spaces for millennials to take selfies and engage with.
Industry Implications
1. Hospitality - Chalk murals in bars and restaurants provide a unique experience that attracts millennials and enhances the overall interior space.
2. Art and Design - The creation of large scale chalk murals by artists and designers can be a disruptive innovation opportunity to showcase their talent and attract clients.
3. Event Spaces - Incorporating artistic chalk murals in event spaces can create visually appealing backdrops for photos and enhance the overall experience for attendees.