Cha Bar is a bubble tea shop in Bangkok and the business took part in Thailand's "Tedsakarn Gin Jay" (a Vegan Festival). The event is nine days long and it features no meat and dairy products.
To celebrate the festival, Cha Bar launched two brand new bubble tea options for consumers to enjoy. Both are inspired by a popular Thai dessert--khanom tako which is also known as Thai coconut pudding. The first flavor is the Corn Soy Milk with Pandan Sago and the second one is the Double Taro Soy Milk with Riceberry Boba. While both are blended with soy milk, the former boasts pandan-flavored sago, coconut milk, and corn purree, while the latter was influenced by taro paste and "the shop's popular homemade riceberry boba."
Khanom Tako-Inspired Bubble Teas
Cha Bar in Bangkok Boasts New Flavors for 'Gin Jay' Vegan Fest
Trend Themes
1. Vegan-friendly Bubble Teas - Opportunity for bubble tea shops to create dairy-free and meat-free options inspired by popular desserts.
2. Thai-inspired Bubble Tea Flavors - Bubble tea shops can tap into the popularity of Thai cuisine by offering flavors inspired by traditional Thai desserts.
3. Innovation in Bubble Tea Ingredients - There is a chance for ingredient suppliers and manufacturers to develop innovative plant-based alternatives and unique flavor combinations for bubble tea.
Industry Implications
1. Bubble Tea Shops - Bubble tea shops can capitalize on the growing demand for vegan-friendly bubble teas by offering innovative and delicious dairy-free options.
2. Thai Cuisine Restaurants - Thai cuisine restaurants can expand their menu offerings by incorporating Thai-inspired bubble tea flavors, attracting bubble tea enthusiasts.
3. Ingredient Suppliers and Manufacturers - Ingredient suppliers and manufacturers can seize the opportunity to develop and supply plant-based alternatives and unique flavors for bubble tea shops.